Am I a free rider when I compare different TV sets in a physical retail store, but buy the one I want online? Or should this be seen as a symptom of a business model under pressure? I'd argue the latter.
"This is a reality of the marketplace, and bricks & mortar shops need to learn to adjust to keep up with the times. Claiming it's unethical won't do anything, and most people don't see it as such. Coming up with a better business model will help things."