maandag 8 november 2004

Mobile video consumption and creation

There is an endless discussion on whether or not people want to view video content on their mobile phones. But the answer to that question very much depends on what content will be available. And we'll probably see that it's not just TV on a small screen. But another great aspect of phones with video capabilities is that they allow for the creation of interesting content, not just consumption. Motorola is running some experiments (via The New York Times) in that area.

"For marketers who want to transform cellphones into personalized multimedia advertising machines, there is some recommended viewing at the International Documentary Film Festival in Amsterdam this year: an entry called 'Cell Stories,' sponsored by Motorola, that was shot entirely with the video camera in a new Motorola cellphone."

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