zondag 21 november 2004

From utility to medium

Not as if anyone reading this weblog had any doubts, but here's the proof that the internet is an increasingly important medium and that entertainment is a primary driver behind its growth.

"'The study is based on the hypothesis that the use of the Internet is increasingly changing from one of utility to one of a medium, said Michael Zimbalist, president of the New York-based organization. 'People are treating the Internet more and more like traditional media, through which they consume movies, music, and news. Long-term trends continue to indicate that content will be the dominant source of people's time online.' "

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