Not as if anyone reading this weblog had any doubts, but here's the proof that the internet is an increasingly important medium and that entertainment is a primary driver behind its growth.
"'The study is based on the hypothesis that the use of the Internet is increasingly changing from one of utility to one of a medium, said Michael Zimbalist, president of the New York-based organization. 'People are treating the Internet more and more like traditional media, through which they consume movies, music, and news. Long-term trends continue to indicate that content will be the dominant source of people's time online.' "