zaterdag 6 november 2004

Google's long tail

In reference to Chris Anderson's brilliant article in Wired a couple of weeks ago Dan Gillmor made an analysis of whether he would invest in Google given its current valuation. Althoug he won't, Google sure has a long tail...


"This is true for the advertising marketplace, too. Google doesn't covet (yet) the dollars that General Motors spends advertising on television. But it cares deeply about a GM customer selling via her home-based business. She can now afford to target her advertising precisely, and at a price she can afford. This is a new world."

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