zaterdag 13 november 2004

Making money with blogging

Business Week is running an article in which they try to get an answer to the question of how to make money with blogging. Their basic conclusion is that especially the ones that make the blogging tools will make money. And for the rest there's a bit advertising revenues. But what they fail to understand is that there are many more 'revenue' models for blogs than just advertising. A blog can be a marketing/PR instrument, even for an individual. Or it can be a way to interact with customers from an R&D; perspective. It can even be somthing like a 'bookshelf' where people keep all the things they found interesting to read. That's how it works for me...

"Plenty of people are part of the building process. Sifry estimates that about 12,000 new blogs pop online worldwide each day. On about 10 million blogs today, writers are posting about 400,000 new items per day. That's more than 16,000 per hour. The interest is out there. The question is: How can money be made?"

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