zondag 21 november 2004

Really simple mobile surfing

Further to my earlier post on getting people to use mobile data services, offering a mobile RSS reader might be a very smart way as well. Although there have been several mobile RSS readers around, they were never geared towards users that do not know what RSS is. And most of the websites that provided RSS feeds in the first place were weblogs. But this is all changing.

"It lets content be preloaded, taking out the waiting time inherent in browsing on many of today's 2G networks. Content providers could throw nearly anything into an RSS feed, and users could have it stored locally on their handset. Not just news or blog updates, but things like movie listings or sports scores, and even group messaging. It's also great because as much as the content can be self-contained, it can also be a jumping-off point for a browsing session. Say a user opens up the movie listings, and finds something they want to see. They click a link in the showtime entry, and they're taken to the ticketing provider so they can buy a seat. Click a link in a score update, and they're taken to a content provider's page with live play-by-play."

And let's not forget about the additional opportunities a mobile RSS readers offers...:

"Things don't have to be limited to just text, either -- RSS already supports images, and other enclosures, like audio and video, currently giving rise to the podcasting phenomenon. RSS could deliver video content across 3G networks, and even on slower ones by pre-loading content in the background or during off hours."

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