zondag 28 november 2004

Mass personalization

Not all personalization fails, Business Week is running a story on what you might call 'mass personalization'. I like the remake of My Twinn best. Having doubts whether I should order one... Update: won't order one, doesn't really look like me at 11 years old...

"This new era of personalization is fueled by two main tech developments. New software on the back end has made it possible to make customization more profitable. And on the front end, new technology makes all the options easier to present to consumers."

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