dinsdag 3 oktober 2006

Factual redesign

Interesting story in BusinessWeek on Yahoo!'s redesign. All design decisions are based on data and facts. I guess everybody knows the temptations of doing things based on your 'gut feeling'. And we should not disregard that feeling, but finding (and actively searching for) the right balance is important (and difficult)...

"What Yahoo learned often belied initial impressions. Throughout the redesign, the company used a blend of focus groups, one-on-one interviews, test pages, and data mining. "What people say they want isn't always what they actually click on," Bhat says. In focus groups, users consistently said they wanted serious world news. "I don't want Britney Spears anywhere on my page," Bhat recalls one user saying. "What if my boss came by and saw?" But when Bhat's team studied users' clicks, world news got little attention, while Britney Spears stories ranked among the most heavily trafficked."

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