zondag 5 juni 2005

Why corporate blogging makes sense

Microsoft clearly demonstrates why corporate blogging makes sense and works.

"Corporate customers are brought in to help with product designs early on. Engineers are now routinely dispatched to the field to see how customers use technology and what they want. More than a thousand engineers and product managers in Mr. Rudder's unit have started blogs in the last couple of years to explain what Microsoft is doing and to field comments and criticism from customers and programmers outside the company."

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