woensdag 1 juni 2005

Advertisers want something different

Times are still difficult for traditional advertising agencies, The New York Times takes a look. A lady from Publicis explains it all quite well.

"Creativity used to be, 'Think inside the box.' Then it was, 'Think outside the box.' Now, there's no box," said Linda Kaplan Thaler, chief executive of Kaplan Thaler, part of the Publicis Groupe."

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