Does this proof that a different revenue model (free distribution) for movies is possible, or will it only work with true hits that have a mass appeal?
"According to a recent article in Forbes ("Special Report: Star Wars") the Star Wars media empire has earned $20 billion since the original film in 1977. According to Forbes, here is the breakdown (inflation adjusted dollars):
$5.67 billion through movie theater
$9 billion for Star Wars toys
$1.5 billion for video games
$700 million for publishing
and just $2.8 Billion for video and DVD distribution.
So here is the question which you should be asking yourself. If you released full digital copies of all of the Star Wars films -- with no DRM -- allowing anyone to duplicate and distribute to their hearts contents... would sales in the toys, video games, and publishing categories increase by enough to offset the loss in sales from video and DVD?"