zondag 26 juni 2005

Free market research

I just wonder how many companies actually read user forums where things related to their brands and products are being discussed. I've met too many marketers that seem to have no interest in getting to really know their customers.

"In fact, blogs may be grabbing all the media headlines, but online communities like FlyerTalk are wielding a different kind of influence in the corporate world, providing instant feedback from those critics who marketers have called influencers. Just by logging on, companies can study, learn from and even respond to the cacophony of opinions about what they are doing wrong and what they are doing right without spending a dime on focus groups or market research."

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