donderdag 16 juni 2005

Breaking out of the walled garden

I've always thought starting out with a walled-garden approach for offering content on mobile devices makes sense because it's easier to educate users that way. It's good to see that Vodafone understands this as well, and that they now also understand it's time for phase two...

"The surprising thing is how open operators are starting to be about the effect this is having on their portals. "Direct to consumer was 70% of our £500 million 2004 market," said Vodafone's head of commercial partnerships, Jeremy Flynn. "The portal is still vital and Live! brought the mass market. Vodafone Live! will be the showcase, but the money and margin is in facilitating off-portal services."

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