woensdag 1 juni 2005

The showroom business model

The retail business model might be changing, and revenues will not be primarily based on a percentage of sales, but more and more on fees for displaying and demonstrating products. A model that incorporates the best from both the offline and online world.

"According to Anthony Lee, Epicenter's chief executive, Internet and catalogue retailers can use Epicenter to establish a place where their customers can feel, and in some cases try on, merchandise. The Epicenter design also offers the low overhead and reduced need for sales staff that online and catalogue retailers are accustomed to."

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