zondag 23 oktober 2005

The rise of prediction markets

There's something fascinating about the (potential) of prediction markets. And I'm really curious to know about the results of Google's experiment with them.

"In the near future, prediction and decision markets are likely to extend their reach. At the University of Iowa, which created the Iowa Electronic Markets, researchers are developing a prediction market designed to forecast flu outbreaks, and their counterparts at the University of Miami have organized the Hurricane Futures Market, where you can place bets on where the spit will hit the fan. Corporations so far have tended to focus on relatively low-value projects like predicting the next quarter's sales. Google, for example, has been conducting an internal market to predict project-completion and product-launch dates. But given the market system's track record, corporations are about to move to bet-the-ranch-type decisions. "We're about to have a Cambrian explosion of the technology," says Servan- Schreiber."

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