Craigslist has an intriguing advice on their their new scam warning page:
"We've found that one of the best ways to avoid this problem is to keep all transactions local -- whenever possible, don't do business with anyone who is not in your local area."
I think this really shows the potential of social networking services since they could provide a certain level of trust through social relations. Hyves offers a marketplace for its members, it's a good example of what can be expected from other services as well.
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