Google starts a test where they will be selling newspaper ad space. Will be interesting to see when, and if, newspapers will start optimizing their printing process (localization for example) to make sure the most relevant and profitable ads will appear. Optimizing from a revenue perspective that is, not from a cost perspective like today.
“Some newspapers see Google’s proposed system as a way to increase sales. “Every day in the newspaper we have a fair amount of space we set aside for ads that we are unable to fill,” said Owen Youngman, a vice president for development at The Chicago Tribune. “Google says they can bring us thousands of small advertisers for space we would otherwise fill with house ads, and we say ‘Great.’"