vrijdag 3 november 2006

A lot to learn

All the rumor surrounding YouTube makes it even more clear that most content companies still have a lot to learn. Hyperpeople explains it better then I could have...

"Television producers are about to learn the same lessons that film studios and the recording industry learned before them:
what the audience wants, it gets. Take your clips off of YouTube, and watch as someone else – quite illegally – creates another hyperdistribution system for them. Attack that system, and watch as it fades into invisibility. Those attacks will force it to evolve into ever-more-undetectable forms. That’s the lesson of music-sharing site Napster, and the lesson of torrent-sharing site Supernova. When you attack the hyperdistribution system, you always make the problem worse."

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