Interesting article in the Guardian on how today's 21 year-olds have been raised in parallel with the advent of the internet, gaming, etc.
“These kids have been socially conditioned in a universe that runs parallel to the one inhabited by most folks in the media business. They’ve been playing computer games of mind-blowing complexity forever. They’re resourceful, knowledgeable and natural users of computer and communications technology. They’re Digital Natives - accustomed to creating content of their own - and publishing it.”