In-game advertising werkt

Gegeven de recente berichten over het falen van (in-)game advertising zou je bijna denken dat het echt niet werkt;-) Gelukkig werd het onderzoek vooral verkeerd (en te breed) geinterpreteerd en worden de successen over het hoofd gezien. Successen die wij dagelijks ervaren.

"Big Fish started offering free games online a year and a half ago. Four years ago, after the dot-com bust, it was not possible to make much money from ad-supported games, Mr. Thelen said. Now that is changing. While Big Fish still makes most of its money from user-paid downloads, its fastest-growing revenue area is its advertising. Whereas advertising in games used to be specialized, involving a lot of negotiation , the growing number of ad options for casual games is making game advertising more accessible to brands that once focused on traditional advertising, ad executives said."