woensdag 9 maart 2005

WAP like it's 2000 again

So finally WAP is going mainstream. I still feel that operator's have been a major factor holding back the growth in WAP-usage by making it so difficult and expensive to use. And even now that users are figuring it out for themselves, operators still are more of a roadblock than an enabler of business.

"There is, of course, a fly in the ointment. As so often happens with mobile, it's down to billing. Billing on off-portal WAP sites is today still occurring via reverse billed SMS. This is because the WAP billing systems that make purchasing content on the operator portals so easy -- enabling content to be charged to your bill with one click -- are still not available as a third-party offering."

1 opmerking:

  1. Nice post Yme.

    Indeed, wireless operators will
    1) support off-WAP-portal sites with new billing systems like their internally developed initiative (T-Mobile, Vodafone, Orange, Telefonica). So the issue raised is only temporary.
    2) open up their walled garden approach analog to the situation on the fixed Internet in 1995-1997...compare closed systems like AOL, Prodigy and MSN Network with the success of the open Internet. This is in the interests of operators, third party sites and mobile end users.