So finally WAP is going mainstream. I still feel that operator's have been a major factor holding back the growth in WAP-usage by making it so difficult and expensive to use. And even now that users are figuring it out for themselves, operators still are more of a roadblock than an enabler of business.
"There is, of course, a fly in the ointment. As so often happens with mobile, it's down to billing. Billing on off-portal WAP sites is today still occurring via reverse billed SMS. This is because the WAP billing systems that make purchasing content on the operator portals so easy -- enabling content to be charged to your bill with one click -- are still not available as a third-party offering."