If I had a radio station I would embrace podcasting. It's a great way of making sure listeners can actually listen to your shows when, where and how they want. Podcasting is too much of a hassle for some at the moment, but I'm sure that will change soon. If only because a lot of new and interesting radio stations/shows are popping up, but than without the radio...
The reason is clear, of course, and it has nothing to do with Luddism. I’m sure that public-radio folks are acutely aware of the latest trends in microcontent delivery, and that they would gladly podcast all of their work if it meant they could reach more listeners. No, the reason has to do with survival. Streaming audio hasn’t undermined broadcast radio--but podcasting just might. If people could listen to Fresh Air on their iPods, they would stop listening to it on their public radio stations.
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