zaterdag 26 maart 2005

Assembling custom TV spots

If done right this could definitely increase the relevance of TV-commercials. And therewith decrease annoyance I hope....

"To a client base that already includes Ford Motor Co., 1-800-Flowers and others, Visible World is offering a technology that allows marketers to automatically assemble TV spots from components stored on a remote server and customize them to a ZIP code, even a few hundred households linked by the cable operator's head end."

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