zaterdag 5 maart 2005

Viral campaigns

Everybody's talking about them, and many want them, but it's not that easy to get one. The New York Times has story on this topic and basically the final paragraph says it all. That's why it's hard...

"The success of Brawny's "Innocent Escapes" depends largely on the entertainment value it brings visitors, said Stephen Strong, director for interactive at the Chicago office of Foote Cone & Belding, part of the Interpublic Group of Companies. "It's human nature to share that stuff," he said. "People will be sending each other stuff online until the Internet shuts down."

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