Are opportunities these days more expensive and will they have less return? I don't believe so.
"If you're buying low and selling high, the time to buy optimism was two to four years ago, not now. That was when a small group of friends looked at a horrible economy and saw an opportunity to educate their clients and the rest of us about the value of user-centered design. When a husband and wife decided to build their own blog tool in their spare time because they wanted to use it. When an entreprenuer gambled that you could make money publishing weblogs. When a few folks decided that people needed a place to share their photos with friends. When a loose collective of designers showed us the possibilities of semantically correct standards-based web design. There's still lots of opportunity these days, but it's more expensive with less return."