Communicating is getting harder if you're an old school marketer... Because you will really have to communicate.
"The trick here is communicating in whatever means your market is comfortable in using. Could be blogs, could be email, maybe trade shows (they still exist, don't they). And listening. And responding no matter how uncomfortable the topic. Because if your market respects you, they will talk to you. And if you act upon what they are telling you (sometimes between the lines), they will continue to talk to you."