Ah, the Wall Street Journal. Many in the traditional publishing industry have always pointed to the WSJ as a validation for their paid subscription model, but now it seems they've made the wrong choices after all. Their content and brand used to be much stronger than the competition's, but they've kind of given away this advantage by not realizing how things have changed.
"No matter what, this shows that advertisers are recognizing that the WSJ hasn't been able to adjust with the times, and there are better places to put their money when it comes to advertising to the financial crowd. For a paper that's supposed to be on the Wall Street beat, you'd figure they'd have a better sense as to when their own market shifted out from under them."