zondag 13 februari 2005

Word of mouse

Seth Godin is telling us that this internet thing is just getting started. Indeed, some people need a reminder every now and then.

"You know what killed the first crop of stupid $100 million Internet consumer service startups? Advertising. They all believed that they need to spend millions to build a brand. Today, we've got proof--every single (no exceptions!) Internet success is a success because of Unleashing the ideavirus. It's not TV ads. It's word of mouse."

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