zondag 20 februari 2005

A mobile approach for erotics

"Over 40% of all mobile content sold is erotic" said Dimambro "but a lot of 'adult' content which is on the market today is still coming from sources not intended for mobile, and is launched without proper optimization or design. The key to success in this new market is understanding the mindset of the adult consumer, the capabilities of the mobile environment and ensuring value for money."

Not sure how they came up with this 40% figure, but it feels a bit unlikely considering the ringtone business. It's a matter of definition as well I guess. Anyway, their approach towards developing content seems ok, and I'm curious what really differentiates it from regular web content when she refers to 'the capabilities of the mobile environment'...

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