Chris Anderson's Wired article on 'The Long Tail' has been one of the most inspiring and referenced articles of the last couple of months. Chris has continued his discussion on this topic on The Long Tail weblog, and one of the issues still very much open for debate is defining The Long Tail concept in the first place. Here's a Wikipedia entry that should help you out...
"A former Amazon employee described the Long Tail as follows: "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday." In the same sense Wikipedia has many low popularity articles that, collectively, create a higher quantity of demand than a limited number of mainstream articles found on a professional site such as Britannica."
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