zondag 13 februari 2005

Locking in your customers

Amazon knows how...

"Amazon just announced that you can pay $79 and get a year's worth of superfast shipping in exchange. For anyone buying more than a few items a month, it's a no brainer. But this has nothing to do with saving money on shipping and everything to do with Amazon's innate understanding of human nature. Once you buy in, every single time you buy something from any other store (online or off) you'll say to yourself, "ouch, I can't buy this here. I'll be wasting the money I spent at Amazon."

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