maandag 21 februari 2005

Chief humanising officer

The Economist on corporate blogging, profiling Microsoft's Robert Scoble. Who else....

"Boring old press releases—where everybody is constantly resigning “to spend more time with the family” and what not—are totally ill-suited for responding to most PR issues, such as rumours or independent commentary, he says. He can imagine blogs completely replacing press releases within ten years."

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