Mijn gedachten over internet, media, politiek, technologie en innovatie
zaterdag 8 mei 2004
What's The Buzz?
"Companies have long recognized that word of mouth is one of the most potent weapons in a marketer's arsenal. The trick has been to harness that power in a disciplined, strategic way. A two-year-old Boston company, BzzAgent LLC, aims to do just that; it has assembled a nationwide volunteer army of natural-born buzzers and will channel their chatter toward products and services they deem authentically worth talking about."