"Viewers will be able to scan a
guide on their computer screens and download any show they want to see. Programmes will be viewable on a computer screen, or could be burned onto a DVD to be watched through a television set. 'If we don't enter this market, then exactly what happened to the music industry could happen to us, where we ignore it, keep our heads in the sand and everybody starts posting the content up there and ripping us off,' he said."
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