Mijn gedachten over internet, media, politiek, technologie en innovatie
woensdag 26 mei 2004
PVR owners watch more commercials
"Personally, I find myself watching at least one commercial per half hour of recorded content simply because it looked interesting during fast-forward. The popular industry folklore is that TiVo is killing the 30-second advertisement market, when my personal habits and this study contradict that."