Mijn gedachten over internet, media, politiek, technologie en innovatie
dinsdag 4 mei 2004
Behavioral Targeting Works
"Ads targeted by user behavior drove 73 percent greater brand favorability and 29 percent more purchase intent when compared to ads placed in content areas, a Dynamic Logic study of a Snapple campaign on iVillage found. Despite the lack of public research backing up its effectiveness, behavioral targeting has become one of the most talked-about areas in online advertising."