dinsdag 4 mei 2004

The Future Of Customer Relationships

"In the heyday of the dot-com era, many believed that the old laws of business and relationships had been revoked. In their highly influential book Blown to Bits, Evans and Wurster proclaimed that there was no longer a trade-off between 'richness' and 'reach,' and that henceforth companies could reach as many customers as they wished without sacrificing richness of interaction."

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