Instant Messaging: Slugfest on the Desktop

"'They're coming up with ways to add more creative potential for advertisers while trying to find that balance of giving advertisers a way to get the message out and making sure the core function, communication, isn't hampered,' said Joe Laszlo, senior analyst for Jupiter Research, owned by the parent of this company. 'All these guys are worth watching if you're an advertiser,' Laszlo said. 'IM windows have more of a lasting presence as opposed to a Web page someone will look at and leave.'"