Mijn gedachten over internet, media, politiek, technologie en innovatie
maandag 17 mei 2004
Google's success not making ad industry friends
"Still, one legacy of the Internet bust is the popularity of accountable advertising like cost-per-click search campaigns. In the fourth quarter of 2003, Web advertisers devoted 41 percent of their budgets to performance deals that delivered a click or a customer, according to the Interactive Advertising Bureau. That's up sharply from 26 percent in the same period of 2002. CPM deals comprised 40 percent of 2003's fourth quarter, down from 46 percent in 2002."