Saleforce.com CEO Marc Benioff vertelt zijn werknemers, en daarmee ook ons, dat de wereld niet zal wachten op Microsoft en dat de software als service applicaties die gezamenlijk "The Business Web" zullen vormen van iedereen en overal zullen komen. Al zal dat niet makkelijk gaan zegt Phil Wainewright, "because of the the semantic minefield that most SOA projects get bogged down in".
"It will not be dominated by any one particular company or application or geography. The reason is that The Business Web will be best known for its ability to easily create composite applications, or what is now popularly known as “mash-ups.” Made popular on consumer sites such as www.housingmaps.com, a mash-up driven by Google maps and craigslist.org, or www.bikramfinder.com, a mash-up driven by salesforce.com and Google maps, the point is simple: the future of business applications is multiple, heterogeneous applications talking to each other and sharing data."
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