Worth thinking about....
"That's why it's a delusion to imagine that Web 2.0 mashups can solve longstanding enterprise integration problems as easily as creating a mapping mashup. Mashups that rely on core, culturally defined and universally agreed informal data structures like names and addresses are misleading outliers. They mask the true difficulty at the heart of the integration problem: "The semantic challenge is what people will come up against," warns Foody. Mashups are a great stimulus to innovation, but they haven't actually made it any easier to link specific items of information from one system to another. They've just made it look easier because they've all homed in on the few information types that already enshrine some form of pre-existing semantic structure."
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