vrijdag 28 juli 2006

Gepercipieerde controle over het merk

Een berichtje aan de 'advertising people' en 'media types', afkomstig van Jeff Nolan die de AlwaysOn conferentie bijwoont. Laten we hopen dat het aankomt...

"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."

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