vrijdag 21 juli 2006

Klantrelaties en de Long Tail

John Hagel heeft een aantal interessante gedachten over Chris Anderson's Long Tail boek. Deze quote vond ik intrigerend, maar heb nog wat tijd nodig om er goed over na te denken...

"I am also a bit more skeptical than Chris appears to be about advertising as a sustainable business model for many media companies over the longer term. It’s a topic for another blog posting, but the very efficiency of advertising aggregators like Google in making it possible to sell “tens of millions of unique ads” will over time just contribute to the growing clutter as more and more options compete for our limited attention. The increasing current focus on intention and transactions in online advertising, while understandable, distracts from the real opportunity: to build deep and sustaining relationships."

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