vrijdag 21 juli 2006

Building long tail relationships

John Hagel has some interesting thoughts on Chris Anderson's Long Tail book. This specific quote is intriguing, need some more time to think about that...

"I am also a bit more skeptical than Chris appears to be about advertising as a sustainable business model for many media companies over the longer term. It’s a topic for another blog posting, but the very efficiency of advertising aggregators like Google in making it possible to sell “tens of millions of unique ads” will over time just contribute to the growing clutter as more and more options compete for our limited attention. The increasing current focus on intention and transactions in online advertising, while understandable, distracts from the real opportunity: to build deep and sustaining relationships."

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