zondag 3 april 2005

Opening m-commerce to physical goods

Operators are key to (blocking) so much innovation....

"Picture this. On the way to work, you're reading a review of your favourite band's latest album. At the foot of the review, it says "to have this album delivered to your home 'text U2 to 80222' to bill the CD to your phone bill". The next morning you open your CD to find an invitation on the sleeve to go online to watch the band's latest video by texting 'U2 video' to 80222. You're then sent a pin code via SMS, again billed to your account, which you enter on the Web site to watch the video."

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