zaterdag 9 april 2005

Open source marketing

Some food for thought on marketing new style. As opposed to command and control old style marketing.

"They understand that the powerful new markets created by Open Source values are transparent, that they operate in real-time, that they are controlled by people not companies, that they are global, highly reactive, flooded with information and made up of millions of interlinked niches. And they know that effective modern marketing strategies must reflect this new environment."

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