donderdag 14 april 2005

Mobile advertising over TV advertising?

It's all about 'Red-Button' advertising.

"Just as advertisers are realizing that the dream of pushing real-time ads to mobile devices is dying, it appears that a few are recognizing the power of advertising that's pulled by the user, rather than pushed by the advertiser. In fact, some say that user-requested mobile advertising is going to eventually take the place of television advertising."

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