zondag 3 april 2005

Being part of the discussion

The Wall Street Journal has always been an example of a traditional newspaper being able to charge for their content because it was so good, relevant and in a way even unique. But something is changing that will force a strategic change at the WSJ.

"He also claims that "publishers in all mediums have tended to devalue their brands," which is missing the point (by a wide margin). If anyone has "devalued" their brand, it's the Wall Street Journal, by taking itself out of the discussion. People don't just consume the news any more, they are a part of the process, and that includes the ability to help spread the news."

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