zondag 9 april 2006

Headlines for robots

A journalist's most important audience nowadays appears to be the robots employed by search engines, and not everyone seems to be happy with that;-)

"In newspapers and magazines, for example, section titles and headlines are distilled nuggets of human brainwork, tapping context and culture. "Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, 'The heck with that,' " observed Ed Canale, vice president for strategy and new media at The Sacramento Bee."

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