zondag 30 april 2006

Brand building 2.0?

Pete Cashmore uses Ask A Ninja as an example of how to build a brand with zero marketing dollars. It helps of course that it's a very funny, clever and naturally viral concept...

"I’m going to take some time out from the neverending barrage of Web 2.0 launches and try to explain how smart individuals are building global brands with zero marketing dollars, simply by leveraging existing social networks like MySpace, YouTube and the blogosphere itself. You can also refer back to feeding the MySpace beast, but think of this as a way to build brands in a more general sense."

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